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A book on pop up shops – by PopUp Republic (USA)

 

How To Start Your Own Successful Pop-Up Space, Shop or Restaurant… a book on pop up.

Every-now-and-then we hear the same basic questions… “what is a pop up shop ?” and “where do we start ?” This ‘new book on pop up’ article first appeared at popUPshops back in November 2015… that book is still one of the best / most relevant resources we’ve come across (also the other publications we mention)

Earlier this week (…in 2015…) I received an email from a contact page at popUPshops Melbourne – ”I’m new to the whole pop up shop concept. I’m wondering how I would go about creating a pop up shop for my business and how much it would cost ? Hoping you can help…” I see similar comments quite often… the questions seem quite reasonable – why have pop up shops become so prolific and how do I go about opening a pop up for my own brand ?

The answers are not simple. There are many ways to go about setting up a pop up – and complex factors which have led to rise of pop up shopping… challenges in the economy, new technologies, the impact of social media and enhanced shopper expectations to name a few. I often suggest a pop up novice should start at the grass roots by researching the philosophies and basics of the concept – there are a few great publications on the subject. I’ve mentioned them on our pages previously – The Ultimate Guide to Opening a Pop-Up Shop by Storefront (USA), Pop Up Business for Dummies by Dan Thompson (UK) and Pop-up Retail – How You Can Master This Global Phenomenon by Christina Norsig (USA)

Back in 2015 there was news of another book from the US – PopUp Republic: How to Start Your Own Successful Pop Up Space, Shop or Restaurant (available on Amazon.com – December 2019) The paperback (224 pages) was written by the founder and CEO of Chicago-based PopUp Republic, Jeremy Baras – who was approached by a publisher “to write the definitive book on the pop-up industry”…

(in December 2014 we had commented on Mr. Baras’ conclusion that the US pop up economy is worth around $50billion per annum… impressive !)

image : PopUp Republic: How To Start Your Own Successful Pop-up Space, Shop or Restaurant

 

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