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Councils continue to pop up


Frankston’s pop up programme expands… and Geelong popped into summer.

In late 2014 we discussed how Frankston City Council had launched their Space Innovators Program – aiming to support local enterprise and retailers by matching property owners with temporary tenants (hoping that many of those short-term stores would become long term…)

I had an update from my contact at Frankston not long ago – it seems they’ve recently activated yet another space in the CBD – an old Dick Smith store (the shop had been vacant for around 5 years). The new “Frankston Bazaar” launched just before Christmas last year, providing space for several local retailers – offering vintage clothing, art, homewares and furniture pieces. The Wells Street Frankston Bazaar plans to run for an initial 6 month trial, after which the Program hopes they might continue the concept in other vacant sites.

Over in Geelong they initiated a “pop up park” last year – installing street trees and lawn, colourful seating and al-frecso areas along a section of a major city thoroughfare. The project (dubbed the “Malop Street Lab”) was launched as a temporary initiative for the 2015/16 summer, aiming to make Central Geelong “more inviting for visitors to the CBD over the warmer months”#

Geelong and Frankston (and Darebin) are great examples of local councils working to provide opportunities for local businesses and community groups, enhancing otherwise under-utilized / unloved spaces. Other Melbourne councils have not been so active…but I know some are busily working on concepts and we might see some initiative in coming months (watch this space…)

But when does a council pop up… stop being “pop up” ? Over in Yarraville their Pop Up Park started around 4 years ago, as a 3 month trial to block vehicles and “re-define the road as a public space”* . After a couple of summers the City of Maribyrnong approved it as permanent installation, adding sculptural elements and extending the (imitation) lawns. The park continues to host loads of community activities – yoga classes and school holiday programmes, movie screenings and cultural events. But if it’s staying on… why is it still called a “pop up” ? (isn’t it time to drop that label ?)


#source : Geelong’s Malop Street Lab

*source : Yarraville Pop Up Park on Facebook


Frankston Bazaar FI

Frankston Bazaar 1

Frankston Bazaar 2

Frankston Bazaar 3

Frankston Bazaar 4

images : Frankston Bazaar – Space Innovators Program


Malop Street Geelong

Malop Street Lab Geelong 1

images : Geelong’s Malop Street Lab




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