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Dior takes a holiday… hosting new pop ups in Bali, and beyond

 

Touted as the “first major event in Bali since borders opened…”* (um, re-opened) luxe fashion brand Dior has teamed up with the luxe Four Seasons Jimbaran Bay, hosting a 6 week installation throughout the resort’s Sundara Beach Club. With a dedicated entrance and spread across 2 floors (1300sq. metres), the space has been entirely re-purposed for the Dior experience… walls, ceilings and daybeds stripped bare for wrapping in this season’s Dioriviera theme. Even the floor of the 57metre long pool features a stunning temporary artwork (installed by scuba divers !)

Dior will be very busy with pop ups this (northern) summer. According to WWD.com “the brand has nearly a dozen pop-up stores scheduled to open in May, June and July, including seven in Asia, in Hong Kong, Sanya, Shanghai, Chengdu and Osaka, as well as Beverly Hills and SoHo, and, in a first, the Marina Porto in Montenegro”# WWD.com says “Dior began selling a beach collection at a pop-up store in Mykonos in 2018, joining the ranks of luxury brands courting customers in summer holiday destinations with in-season merchandise and convenient temporary locations.”# (yep, we mentioned the first of those Dior / Mykonos pop ups back in June 2018 – popUPshopsAustralia.com / european summertime starts with pop-up luxe

Typical of their other pop ups, the Bali beach side event features is an immersive Dior experience… there’s no mistaking this season’s capsule of colourful clothing and accessories (make up, candles, cushion covers and more…) – effortlessly hosted by dedicated, in-house Dior stylists ! The Dior Bali pop up is open daily, until 12th August 2022.

 

* source :  hospitalitynet.org / Dior… Four Seasons Bali

# source : wwd.com / dior expands dioriviera beach collection with pop-ups

 

 

images :  Google Images / Dioriviera pop up

 

 

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