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European summertime starts with pop up luxe… (and a picnic in Paris ?)

 

Oh, what to do in Europe this summer ?

My idea of summertime bliss could be… choosing picnic essentials from the food halls of La Grande Epicerie at Le Bon Marché and wandering over to the sublime Rodin Museum gardens (a 15 minute stroll through the streets of Paris… laden with baguettes, cheese, charcuterie – and wine !)

Hmmm. I was distracted for a minute there… What actually caught my eye was the announcement of a cheeky Chanel pop up Lab in the same Le Bon Marche store. The Chanel pop up concept, alongside a selection of ready-to-wear and cosmetics, “is very joyful and unusual” said Frédéric Grangié, head of the brand’s watch and jewellery division.#

Shoppers are met by a fake doctor who “runs a series of tests before filling out a prescription of rings, bracelets, pendants and earrings for the ‘patient’ to try on”. “It’s disruptive, which makes the experience even more memorable” said Catherine Newey, buying director at Le Bon Marché. The Chanel / Le Bon Marche pop up runs until 24th June, with the ‘doc on call between 2 and 7pm, Fridays to Sunday.#

But if you’re avoiding the Parisienne crowds, there is another luxe pop up destination to visit this month. The Nammos shopping village on Mykonos will be hosting a Dior summer capsule pop up throughout the summer (15th June to 15th October) – featuring island wear, shoes and bags emblazoned with various Dior / Mykonos motifs.* Fashion designer Oscar de la Renta has also just opened a 300sq. foot pop up boutique in the same precinct (with an exclusive island-inspired collection plus his ready-to-wear, accessories and fashion jewellery).^

Nammos is an up-market retail village, just a short scooter ride from the main Mykonos township… if you’re feeling adventurous. But grazed knees and arms in plaster won’t compliment a summer tan – I’d rather take the local bus (Mykonos is notorious for scooter-smashes !)

 

# source :   wwd.com / Chanel Opens Coco Crush pop up

* source :   theimpression.com / Dior heads to Mykonos

^ source :   wwd.com / An Oscar de la Renta boutique pops up in Mykonos

 

Chanel Le Bon Marche pop up shop - June 2018

Dior Mykonos pop up shop - June 2018

Dior Mykonos pop up boutique - June 2018

Oscar de la Renta Mykonos - mojeh.com

Le Dejeuner sur l'herbe - Edouard Manet

 

images :  Google Images – Chanel Le Bon Marche, Dior and Oscar de la Renta Mykonos, Edouard Manet

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