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Extreme Halloween !


This US phenomenon hasn’t quite taken off in Australia (thank goodness !)


Over the past week I’ve watched pumpkins being scooped out, seen neighbourhood doorways suddenly covered in plastic bats and cobwebs – and heard of a few speciality Halloween shops… all gearing up to the madness of 31st October. Halloween is a harmless, fun evening around the suburbs of Australia – but in the United States it is BIG business (see our mention of Halloween and the pop up holidays last year).

This year in the US, the major Halloween speciality retailers have opened more than 1700 costume and accessories temporary stores. Those stores are widely known as “pop up” (they do fit the definition quite well… appearing suddenly in September, closing early in November, utilising high-profile but vacant spaces) – and are certainly well-resourced to capitalise on the opportunities of Halloween. In 2012, 170 million Americans spent an average of almost $80 each on costumes, candy and other merchandise* – this year the expectations are slightly lower.

In New York City, one Halloween business has listened to feedback from its customers… and opened a “pup up” store especially for dog costumes. Rickys Halloween usually pops up in more than 20 locations – but this year has also provided a parlour for pooches (in 2012, Americans spent $370million on pet costumes*…). The pup up store not only offers “traditional” bat, witch and zombie costumes – but also Katy Perry and Lady Gaga outfits, and “inappropriate pet costumes” such as a naughty maid or “doginatrix” outfits. Um, enough said, I think.


*Sources – US National Retail Federation, estimates quoted by and


Extreme Halloween

image : – Google Images


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