How to start a pop-up shop… with funding ‘n all !
From clicks to bricks – how to start a pop-up shop (says Prospa)
Award-winning small business loan specialists Prospa have just published another article with helpful tips for e-tailers who’d like to open a pop-up shop. They’ve followed up on an earlier post – try before you buy: pop-up retail for small businesses – with more discussion of the things to consider when preparing to pop-up.
As the Christmas and New Year pop-up frenzy is almost upon us, Prospa says the “holiday period (is)… one of the most lucrative times for retailers… it’s a great time for online retailers to consider launching a temporary bricks-and-mortar store”* In this latest article they approached a couple of local pop-up specialists for comment – Danielle from vintage luxe clothing and accessories e-tailer Hawkeye Vintage – and me (Scott, The Pop Up Guy) from popUPshopsAustralia !
Danielle and I are quoted on the importance of setting objectives, finding the right location, preparations – and managing the costs. There’s a few (critical) steps along the way to opening a pop-up shop… not just arranging the stock, fitout and payment facilities – but also the importance of good marketing and insurance / security. Often there’s not a lot of time for all that (you’d be surprised how quickly everything happens)
Oh, and if your pop-up shop needs extra capital to get it all happening… they suggest you contact Prospa for a small business loan !
images : canstar.com.au, prospa.com
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