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Jingle pops up again !

 

In the world of pop up shops, NYC store Jingle rings a lot of bells !

Okay, this isn’t about an event in Melbourne – but this pop up store in New York City is…well… a bit of an extravaganza ! For the 8th year in a row, the Jingle : a holiday pop up store is due to open again for Christmas (and a few days after). Jingle seems to think they were the original New York pop-up (hmm, there might be others who’d challenge that title) – but there’s no denying they’re somewhat quirky and unique ! In 2014 the 550sq.mtr space will house around 15 independent businesses, offering eclectic gifts and fashion, toys and travel goods (and more) – and will be interspersed with live art performances.

And some of those performances are, um, also unique… “Snow Queen” Heather Fisch will return with her avante garde experimental performance (see image from the 2013 Jingle – also the women wrapped in fairy lights… as the saying goes… “all lit up like a Christmas tree” !)

Organiser of the Jingle concept, Jill Schwartz (designer and owner of online jewellery and housewares business Elements / Jill Schwartz) has received quite some interest over the years… the New York Times, Time Out and New York Magazine have each featured the concept. Time Out has already mentioned the 2014 Jingle – some say the store (installations and performances…) are a must-visit destination over the late Christmas period !

 

Where –    NYC’s Chelsea Market

When –     16th to 28th December

 

2014 Jingle NYC        Jingle Snow Queen

 

Jingle Christmas Lights 2       Jingle Christmas Lights 1

 

Images :    Jingle: A Holiday Pop Up Store

 

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