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Lacoste pop up and out

 

this is a neat, colourful pop up !

 

Classic sports / lifestyle fashion brand Lacoste has gone out on the road in the US, showcasing their ‘L!VE’ experience amongst fans at a Californian music festival. They’re adapted the shell of a 20 foot shipping container to create a dynamic, interactive pop up installation… Every surface has been utilized – the sides flip up and out, furniture and fittings come out on the lawn – colourful graphics and design elements catch the eye, there’s headphones and video to engage visitors…

The shipping container structure makes it easy to relocate and set up – I wouldn’t be surprised to see this installation pop up at other US events in coming months…

 

Images : Designboom.com – Lacoste pop up, Coachella California

 

Lacoste pop up Coachella 4   Lacoste pop up Coachella 1

Lacoste pop up Coachella 3   Lacoste pop up Coachella 2

 

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