Mickey’s Haberdashery pops ‘em off
Where the mob might shop…
Recently we mentioned a clever (crafty) pop up running in Melbourne over the Australia Day weekend, offering (in conjunction with a series of workshops) “…all sorts of crafty bits and bobs….” We thought that was kind of different, applying the “pop up” tag to gaining handicraft skills and then go shopping for extra supplies…
And that’s what pop-up can be great for… using one event to promote or launch another. In the US, early in December, Turner Network Television (TNT) aired a TV mini-series based on real-life 1940’s gangsters… in particular a certain Mickey Cohen. It seems that Mr. Cohen owned several retail operations, including “Michael’s Exclusive Haberdashery” store (that is, until the IRS started asking too many questions…). TNT built on public anticipation for the TV event by hosting a mobster-themed pop up shop, for just two days in New York’s Chelsea Market district.
To coincide with the first episode of Mob City TNT opened their stylish haberdashery store, featuring a range of specially-chosen apparel and accessories, old-time shaves and haircuts too… A source at TNT was quoted as saying… “Mob City and the era of the 1940s are full of glamour, elegance and incredible style…. Mickey’s Haberdashery is a way for us to bring both the style and the legend of these infamous mobsters to life in an immersive, real-life experience…”*
*Source : Tricia Melton, senior vice president of entertainment marketing and branding for TNT, TBS and Turner Classic Movies
Images : Mickey’s Haberdashery – Google Images
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