Myer pops up
One of the true shopping giants in Australia, Myer has announced it will enter the temporary retail marketplace with a series of branded kiosks in public locations, trading between now and Christmas.
Myer CEO Bernie Brookes told BRW this innovation was the result of seeing retail trends overseas …”these are little Myers that will go into places like railway stations or main park areas and they might sell cosmetics and fragrances…”
Myer is also currently hosting the Bonds Brilliant Basics pop ups within 6 of its major department stores until 22nd December – showcasing a range of black/white/grey toned apparel, using recycled (Bond-branded) cardboard for displays and storage.
featured image : Myer
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