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Pop into Harrods for your next… private jet

Pop up shops and pop stars, sky high.

No stranger to offering the world’s most exclusive luxury products and services… Harrods in London has trumped the pop up card again. Not so long ago we mentioned their own Harrods Estates pop up shop selling off-the-plan high-end apartments (starting at $1million…), which had set up in a space usually occupied by Valentino fashions…

This month the iconic Knightsbridge store has gone a step further, offering customers the chance to purchase a Harrods-branded Aeris Eclipse 550 private jet for just £2.2 million. I’m not sure if that’s a good price for small aircraft (I haven’t done my comparative jet-shopping recently…) – although it does seem a lot a lot for six seats but no ‘loo. Harrods has sweetened the offer with a bonus $50,000 store card !

As if selling aircraft within a department store isn’t curious enough already… this pop up venture is being promoted by the lead vocalist of heavy metal band Iron Maiden, in his other role as chairman of Aeris Aviation. Bruce Dickinson is a keen and experienced commercial pilot… he flew Iron Maiden around in their personalised Boeing 757 for their 2008/09 concert tours. The reports that he’s also helping to “develop a national airline for the East African nation of Djibouti”. Seems quite a busy bloke, that Mr.Dickinson !


Bruce Dickinson Iron Maiden


image :  Google Images – – Bruce Dickinson


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