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Pop up by the Mediterranean, summer 2020


Every year, as the Melbourne days get shorter (and cooler), I wonder what the rest of our world is doing – especially who’s planning pop ups in the northern summer. This winter I suppose I’ve been a bit distracted by the woeful state of local pop up shopping, not really following the brands who follow the sun…

It seems the Mediterranean coast is currently dotted with pop up shops (especially the French Riviera) – iconic design houses Saint Laurent, Loewe, Dior (and others) have once-again launched temporary stores for the European summer season.

Saint Laurent opened a luxe boutique (pop up) in Saint Tropez, fitted out in the style of “an upscale Parisian residential apartment… (featuring) seats in alabaster, Burgundy stone flooring, exotic wood on a hand-sculpted staircase, mirrored niches and vintage furniture”*

Also in Saint Tropez, Parisian fashion house Isabel Marant nestled into the old town (to 31st October)#

Slightly off the (well-worn) Cote D’Azur track…. “young lingerie and swimwear label Livystone” moved into the village of Ramatuelle (near Saint Tropez, until 30th August)#

Loewe is hosting 2 pop ups this summer- at Saint Tropez and Ibiza. Both stores offer current collections amongst “multicoloured, handcrafted crochet lanterns and towers… Ibiza features designer Kaare Klint’s 1933 Safari chairs and work by Kye-Yeon Son, a South Korean jeweller and goldsmith… while the St Tropez shop is fitted with a tie-dyed floor.”@

Dior stayed away from the south of France this year – opening pop up stores on the med. islands of Capri 27th June# (to mid October) and Ibiza July 3rd (to the end of October). This is the 2nd year Dior has opened on Ibiza, showcasing womenswear, an “Autumn / Winter 2020 range and new season homewear styles”%… The Capri setting is awesome… clinging to the side of a cliff, accessible by boat (oh, and by foot I suppose, but not as stylish…). recently described the Dior / Capri boutique as a “small cave on the rock wall transformed into a bazaar (with) beach cabins… the result is an en-plen-air retail space that offers an immersive brand experience”.

But is there nothing around the Greek islands this season ? Previous years have seen a proliferation of luxe pop ups on Mykonos (2019 : pop up on a Greek island and 2018 : European summertime starts with pop up luxe)

Last month there was a lot chat around the Bottega Veneta pop up store in Shanghai, China. Covered entirely in mirror glass it seemed almost invisible in the centre mall of (shopping) Plaza 66 (1st to 19th July).  Everything around the pop up – neighbouring shops and customers – was reflected, effectively camouflaging the installation. An article at says the 3metre high, 100sq. metre cube “subverts the idea of perception, the tension between the seen and unseen and gives visibility a new spin… The tension is particularly evident inside the pop-up where the volume of white-on-white surfaces and mirrors, toying with light and space in a journey of optical illusions… dizzyingly displays choice pieces from Bottega’s pre-Fall 2020 men’s and women’s collections…”

Hmmm. How nice would it be to browse these pop ups in person… escape the clouds of Melbourne and stroll along a mediterranean promenade… ?


* source : / Saint Laurent Saint Tropez

# source : / Fashion hotspots : summer 2020

@ source : FinancialTimes / The fashion pop-ups to visit this summer

% source : / Dior launches Ibiza pop-up boutique



Google Images : pop up – Saint Laurent, Isabel Marant, Loewe, Dior x4, Bottega Veneta


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