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Pop up shop wins World Architecture Award

 

The “Big Bang” for Hublot picks up the big prize

 

Premium Swiss watch brand Hublot has picked up the “Best Award” (Grande Prize / Gold Medal) at the WAF World Architecture Festival of Singapore – for a pop up shop within Singapore’s Paragon Shopping Mall. The “Hublot Big Bang” shop was open only 10 days around the 2012 Formula One Grand Prix, but caught the attention of designers and media with an extravagant installation of “black gems” cascading around the small showroom space.

It was an awesome installation – and great to see a “pop up” obtain recognition for excellence in the “world’s most prestigious and largest annual festival and awards ceremony for the Architecture industry” !

 

Images :  Hublot pop up Singapore

 

Hublot pop up Singapore 1   Hublot pop up Singapore 2   Hublot pop up Singapore 3

 

 

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