Pop-up shops: There’s no stopping Australia’s latest retail boom
There’s no sign of the pop up retail boom slowing down… says CommercialRealEstate (.com.au)
In researching the latest pop-up article to appear on the pages of CommercialRealEstate, journalist Sue Williams had spoken to several players in the Australian pop up industry – including popUPshopsAustralia’s editor Scott Williams (The Pop Up Guy !) Sue discusses several factors which have led to the continuing boom of pop up retail… online businesses using pop-ups “as a way to see if their wares have enough weight to sell in real bricks-and-mortar stores”, other “new entrepreneurs using social media to alert… new openings and offerings, and excite interest”. These short-term businesses also present opportunities for agents looking to activate empty spaces… (good for landlords who can get revenue while they’re negotiating for a long-term tenant – it means they don’t have to go without an income)
And of course the boom has been supported by companies such as Uniqlo, Nestle, Nike and Coca Cola joining in… “eager to try out different areas or concepts, to test new products or even conduct branding exercises for very little outlay, no long-term commitment and minimal risk…”
And there’s a refreshing comment from Colliers International director of retail leasing Victoria Ben Tremellin… quoted as saying “pop-ups are great for everyone” !
Read the article here, at CommercialRealEstate.com.au (24th January, 2016)
image : CommercialRealEstate.com.au
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