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PopUp Summit London 2014

 

It’s encouraging to see how big business is coming on board to support the pop up movement. Perhaps not in Melbourne (just yet) – but hopefully that’s not too far away !

On 26th September PopUp Britain hosted their 2nd annual PopUp Summit in London – a day of presentations and discussion for “key players in the (UK) popup industry”. PopUp Britain is part of the Association of Town & City Management, a member’s organisation focussed on the “creation, development and management of vibrant and viable town and city centres”* This year’s Summit featured presentations from several experts in retail, property, law and the media… as well as high-profile leaders in the UK pop up movement.

I’m pleased to see the Summit attracted some serious corporate input… NCR, CBRE, John Lewis… as well as several local Council and trader’s representations. And painting the “International Popup Picture” was co-founder of Storefront Eric Eliason, discussing his experience with pop up in the USA.

The Summit also heard from the creator of London’s BOXPARK precinct (who urged delegates to consider the unique essence of pop up – “limited edition product for a limited amount of time…it’s about creating great experiences”), the current experience of Transport for London in their utilisation of spaces around transport hubs – and how Liverpool One has recently created a dedicated pop up space within their venue (which they call a “retail and leisure destination”, not a traditional shopping centre…) – as a permanent space which can be booked ahead of time for a revolving mix of temporary tenants.

Not only is it great to see major business interests actively supporting pop up, but the very existence of a professional conference (with 250+ delegates this year) seems proof the pop up movement is gaining some legitimate momentum …

Anyone keen on seeing what those PopUp experts had to say ? There’s around 4 hours of the PopUp Summit posted on the PopUp Britain blog – starting with this Introduction & Scene Setting… I must admit, I haven’t watched the whole collection – there’s another 14 videos to follow !

 

*Source : ATCM.org

#Link : PopUp Britain Summit 2014

 

 

PopUp Britain Summit 2014

Image : PopUp Britain Summit 2014

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