Spend some time (and cash) in the Harrods pop up shops !
Pop in to purchase shoes, or perhaps a new apartment ?
London’s most famous department store, Harrods has certainly hosted its fair share of pop up shops… Cartier, Dior, Lanvin, Fendi… even Disney Princesses have been featured with special displays and events within the retail monolith. Currently there’s a pop up for quirky shoe designs… and another for pricy real estate.
The pop up in the “Shoe Heaven” department resembles a fruit and vegetable barrow… painted bright bubblegum pink – laden with bananas, apples and grapes (…and shoes…) The cart was created to showcase British shoe designer Sophia Webster’s somewhat fruity collection of sought-after heels… (her designs sell for $500 to $1500 a pair…) Whilst the market barrow concept may be a reference to Ms. Webster’s own East End connections, it could also be a nod to the history of the department store itself… Harrods started on this site as a fruit and vegetable shop employing just two people (these days it covers 90,000sq.mtrs, has 330 departments and over 5000 staff…)
Who would know that the Harrods brand also extends to banking, aviation and real estate ? It seems that Harrods Estates has been discreetly selling property for over a century (they now have their own shop front outside the main store) – but this month they’ve taken over space within an area usually occupied by fashion designer Valentino. This is the 3rd time Harrods has hosted a pop up to sell high-end apartments… previously holiday units in Dubai and the Bahamas… now it’s an off-the-plan residential development in London. Prices for the homes start at $1million and run up to $9million for a penthouse. The pop up sales suite employs latest digital technology (virtual reality goggles) to lead prospective buyers through the development – long before the first sod has been turned on site…
images : Sophia Webster Harrods, Harrods bag, Harrods Estates
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