Steps to launch your pop up shop
Learned advice from the UK’s pop up experts
With a name like “We Are Pop Up” you’d expect this business to know a thing or two about popping up… earlier this month they provided a very handy checklist for launching a temporary event, in a temporary space !
We Are Pop Up is a London-based service connecting pop up businesses with landlords and owners, cutting out the middlemen (agents). They provide details of properties that are available as pop up venues (UK and European locations), promote opportunities for like-minded “poppers” to share spaces and support their customers (Members) with “planning, collaboration and an eye on your reasons for popping up…”* Their model is quite simple – list the locations and details, discuss terms of rental, provide the paperwork (contracts) – and charge a flat 10% fee.
The 10 steps to launch your own pop up article was published on a UK insurance broker’s site (there is a link to check your retail insurance cover with Simply Business… get a quick and tailored quote !)
The most critical points are discussed in the list – starting with choosing the space wisely (of course), budgeting, promotion and store design. They also talk about testing (speak to your customers and listen) – and the post-event phases of follow up and evaluation (very important…)
“The beauty of pop up is that it is an opportunity to experiment, test and learn. Be bold and take risks…”
image : We Are Pop Up logo
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