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The Alibaba instore / online Aussie pop up shops


This Chinese retailer uses pop up to show Australia its technologies… blending on-line with in-store.

Over the past couple of weeks there have been pop up stores in two busy Sydney and Melbourne shopping centres, each showcasing the emerging technologies of Chinese e-commerce giant Alibaba. For just a few days, Alibaba hosted “apartment style” interiors featuring the clever integrated systems. The stores demonstrated their “New Retail” model, which “melds both in-store and online experiences… featuring augmented reality, AI mirrors and virtual, cloud-enabled shelf technologies”#

According to an article at SmartCompany, the stores were “hoping to entice local merchants to implement the (Alibaba) tech with their own e-commerce platforms to drive better omnichannel from shoppers”*

Everything in the stores was tagged with large QR codes, encouraging shoppers to browse online while instore. In addition, the Alibaba “Cloud Shelf” system used cameras and recognition technology to show more purchase options – tapping into a retailer’s e-commerce platform to “allow them to showcase products ‘in-store’ that would otherwise only be available online”. The system also has mood recognition – “scanning users’ faces and detecting their mood, and providing a selection of products to either compliment or combat that mood”*

The Sydney pop up store was first to open, at Westfield Chatswood – followed by a similar store at QV Melbourne.

But according to Inside Retail “only Chinese migrants or those with a Chinese bank account are able to shop at the locations.”# Perhaps that’s why these pop up stores weren’t promoted widely (I saw only a couple of media mentions of those shops) – and why they only opened for a short time (just long enough to show local retailers those Alibaba systems…)


* source : / Alibaba’s future of retail

# source : / Alibaba brings new retail down under


Alibaba's QR Codes - Smart

Alibaba Australia

Alibaba's Cloud Shelf - Smart


images :    Alibaba Australia /

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