A huge Camilla pop up event !
Camilla makes a (rare…) pop up return to Melbourne. This will be massive…
Oh my. If there’s one Australian designer label which creates hysteria when they do a pop up sale… it must be Camilla. This is (by far) the most popular brand for pop up enquiries to our ‘blog… we often see comments and queries from hopeful shoppers – “please, please tell me… when is the next Camilla Sale ?”
It has been nearly 2 years since Camilla made a pop up appearance here in Melbourne… but finally this weekend… it is happening again ! For just 3 days, starting at 10am tomorrow (Friday) the doors at the Ojay Warehouse (Chapel Street) will fly open for Camilla fans. Well, not quite… shoppers will need to register beforehand !
It’s not often a pop up sale is a “ticketed event” – with allocated / limited shopping times – but these guys are serious about controlling crowds and making the experience fair and enjoyable for all. There are strict conditions detailed on the Camilla Events Facebook page. Certainly worth a read before you arrive… and no point arguing ! That Facebook page also provides links to register for the (free) allocated shopping times.
My contact at Camilla rolled her eyes when I mentioned how popular the Camilla events have been in the past (with shoppers in line, snaking around the block)… she said no one believes her when she talks about those long queues ! (not to mention the mayhem inside the event…) Thank goodness this year’s pop up has been carefully planned – and there will be plenty of “Camilla Angels” on hand to help !
What – Camilla pop up warehouse sale (a free, ticketed event)
Where – 671 Chapel Street, South Yarra
When – 10am to 6pm Friday, 10am to 5pm Saturday, 10am to 4pm Sunday
images : Facebook @Camillawithlove
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