Global pop up campaign, with a twist (or ten)
Swedish denim brand Cheap Monday will celebrate their first decade next month, by hosting a series of simultaneous pop up shops. And as it’s their tenth anniversary, they’ll be doing things in tens…
Cheap Monday plan to open 10 pop up shops in 10 cities across the globe, at 10am on 10th of October (the 10th month) – to give away 10,000 pairs of jeans – in just 10 minutes !
Ahead of the pop-up day, the brand is asking their social media followers to nominate which cities should host the short-term stores… they’ve currently shortlisted 25 choices (including Melbourne and Sydney !)
Would you like the chance to pick up a pair of free jeans on 10th October ? Vote now ! (before 27th September) – and also get 10% off your next Cheap Mondays purchase !
Featured image : Cheap Monday 10 minute Pop-Up
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