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National Mainstreet Australia Conference 2013

…there’s a lot to discuss and ponder, less than 3 weeks away…


The National Mainstreet Australia Conference will kick off on May 12th with a Reception in the stunning Block Arcade… nestled deep within Melbourne’s retail precinct… setting the scene for 3 busy days of presentations, tours and ample discussion.

Mainstreet Australia is a national association that “exists to support the economic, social and environmental benefits of main streets, town centres and community activity centres” (and no, I don’t think those community centres include the mega shopping malls !). The association works hard to identify and maintain the roles that main streets (traditional shopping strips) play in our communities – building and maintaining strong local relationships, nurturing small business opportunities, creating employment, supporting events and activities….

The theme of the 2013 Conference is “new challenges, new opportunities, new values”. President of the association, Steve Bentley says the conference “will focus on the challenges and solutions to securing the role of the main street into the future”. Mr. Bentley believes that customer, business and government confidence is on the rise, adding “it is amazing how confidence, self-belief and optimism can create success even when the environment is tough…”

Obviously (thankfully !) the influence and relevance of pop up shops will feature within the programme. popUPshops Melbourne is pleased to participate in the conference when our founder (me, Scott Williams) presents a paper entitled “A Panacea in Pop Up Shops ?” And what does that mean, exactly ? Well, I hope to make a pretty good argument that pop up shops have a role in nurturing and developing opportunities (and solutions) within local communities, and that pop ups are certainly rising to some of the challenges faced by traditional retail precincts…

To hear the popUPshops Melbourne presentation, support (or challenge) me in question time – or just join in the rest of the programme and mingle with like-minded professionals… consider enrolling in the Mainstreet Australia conference ! The keynote, guest and panel speakers are knowledgeable and experienced in their fields, the topics are certainly very relevant… and the various precinct tours around Melbourne will surely entertain and educate delegates, hosted by local experts !


Where : Federation Square, Melbourne

When : 12th to 15th May 2013

Interested in enrolling ? : view these Registration details


Featured image : Mainstreet Australia




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