Pop star Ruel tours Australia with his pop-ups
This week Ruel will meet fans in a series of pop-star pop-ups.
If you haven’t already heard of Australia’s latest pop sensation Ruel… you probably will, in the next few days ! A campaign is in full swing to launch his new EP… including a series of short ‘n sweet pop-ups (5 national events in less than a week !)
I saw on breakfast news this morning that ARIA-winning Ruel has 1million+ social media fans, is the youngest male artist to sell out the Sydney Opera House (twice) and has caught the attention of Sir Elton John.* That’s pretty impressive for a 16 year old kid from Sydney…
The one-day pop-ups start in Sydney today, then onto Melbourne tomorrow, Adelaide, Perth and finally Brisbane (within 6 days, phew). And the star himself will appear at each location (briefly) for autograph sessions (but no photos or selfies with the autographs). The pop-ups will include a range of Ruel merchandise and clothing, including Tshirts and track pants. It’s all to promote the launch of his “Free Time” EP and imminent Australian tour (starting in Brisbane next week – the day after his Fortitude Valley pop up). And then he’s off playing gigs in the US, Canada and Europe for the next few months !
What – Ruel Melbourne Free Time pop-up
Where – 408 Smith Street, Collingwood
When – Saturday 10am to 6pm (autographs at 4pm !)
Details of the 5x national Free Time pop-ups are at Facebook / oneruel
images : Google Images – Ruel, Ruel Free Time
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