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pop up by foodie simon johnson (purveyor of quality foods)

…pop up done right, in Melbourne…


Purveyor-of-all-things-delicious Simon Johnson has opened their first pop store in Melbourne’s leafy suburb of Armadale… Obviously preparing for a busy holiday season, the store offers a range of very tempting goodies – all beautifully packaged and looking so yum….

The store itself is “minimal” and functional – stock laid out on a scattering of wooden pallets and tables, a few colourful posters on the walls, large SJ banner in the front window…. blackboard  sign out on the pavement. In the past week they’ve posted mentions on Twitter and Facebook, had some local media attention.

This is good pop up. The location and design seems appropriate – the brand of Simon Johnson would be pretty-well established around Armadale (‘though there is a permanent SJ store over in Toorak Road), the shop is on a high-profile corner – and clear graphics announce what’s going on inside. And it seems they’ve got in early for the Christmas gift season, allowing plenty time for locals and visitors to find them and spread the word…


where :   1111 High Street Armadale (corner of Huntingtower Road)

when :    now open, 7 days a week


featured image : Simon Johnson pop up, popUPshops Melbourne


One comment to "pop up by foodie simon johnson (purveyor of quality foods)"

  1. Philippe Geoffroy 14/11/2012

    Great staff, great product, great location.


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