Sydney shines with pop ups !
Sydney has once again turned on her brilliant weather and personality, as special events pop up around the city. Last weekend provided an opportunity for us to shop and socialise, Sydney-style !
A pop up in the CBD has brought an on-line business to life in a physical store setting – showcasing products in a unique and interactive environment. This is not a stuffy retail shop – it has been designed to inspire confidence and familiarity with the “virtual” Etsy brand. The bespoke fitout (basic but effective) features dozens of unique and quirky items… and encourages visitors to stay and enjoy. A story-board in the window describes the week’s coming events – demonstrations and DIY workshops – whilst regular visitors might soon pick up on the free coffee and pastries (at morning openings), hair treatments and cups of tea on offer… Another difference to a typical store – “shoppers” jot product details down in a handy pop up booklet (provided, with a pencil !) – to purchase on-line at a later time (items are not available for sale in-store).
Etsy is a global e-commerce business (some say a “crafty cross between Amazon and eBay”) – offering “handmade or vintage items, art and supplies…” The Sydney pop up store offers a great opportunity for Etsy to mix with new customers at street-level, promoting their brand and the wares of their suppliers. Hopefully this is the beginning of a series of Australian pop ups for the major players in e-commerce – we like what Etsy has done in this first shop !
What Etsy pop up shop
Where 74 Castlereagh Street Sydney
When from 28th November to 12th December
The Cool Hunter has just opened a pop up in Martin Place Sydney (number 1, corner of George Street) – the first in a programme which plans to re-invent itself several times over a year… by completely changing the theme and stock (possibly the location too) every 8 weeks.
The first installation in the Rotate by The Cool Hunter series is Summer Lovers – a store full of bright, chic gifts and collectables. I asked Bill (the Hunter himself) how he came to find such a great space, in the centre of busy George Street… he said it found him ! It seems not so long ago he posted a call-out for available spaces via social media – this awesome location responded within an hour !
What Summer Lovers Rotate store by The Cool Hunter
Where Shop 2, 1 Martin Place Sydney
When from 2nd December, into 2014
Later this week sees the launch of The Design Files Open House in Sydney – following on from their recent Melbourne event (21st to 24th November). Over 70 suppliers will showcase their products in a unique home environment created by Lucy Feagins and her talented (hardworking) team… If the past efforts of The Design Files Open House in Melbourne are anything to go by (3 years running now)… the Sydney pop up house will attract a lot of visitors and interest (be early !)
What The Design Files Open House Sydney
Where 5 Bennett Place Surry Hills
When 10am to 5pm daily, 5th to 8th December
A few months ago we posted the article Le Diner en Blanc pops up again – describing the annual event which attracts 15,000 happy friends to an evening of social elegance in Paris. The concept involves a huge outdoor dinner party, all guests dressed entirely in white (and bringing their own table, chairs, crockery and table decorations… everything, absolutely in white), assembling at several points around the city before coming together at a secret (and iconic) location… The phenomenon has spread around the world (over 40 cities now host their own Diner en Blanc) This is the very essence of a pop up experience – and it was Sydney’s turn again on 30th November…
Our small party had gathered at Moore Park and was loaded onto waiting buses for the short ride to our own secret location… the indeed iconic sands of Bondi Beach. 3000 of us (yes, that’s 3000 at one dinner party) lugged our tables and accessories through the crowds of bewildered tourists, onto the beach and set up our picnics. A couple of our party went off to collect the (pre-ordered) food hampers and wine, others stayed behind to spread table cloths and light candles. The evening progressed with some necessary formalities (the waving of 3000 white napkins to signal the start, lighting of 3000 sparklers after the sun had set). Fellow dinner-guests were jovial and good humoured, completely embracing the “joie de vivre” – the whole event was a memorable, exhilarating experience. The website of Le Diner en Blanc explains…
»there is no goal except to spending an extraordinary night, an unconventional picnic, and to re-appropriate the places of the city that belong to the citizens. Far more elegant than an ordinary pop up, Dîner en Blanc is everything but a flash mob… »
What Le Dîner en Blanc
Where Bondi Beach (shh)
(and who knows where it might be in 2014… ?)
Images : Le Dîner en Blanc, Sydney 2013
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