talking pop up at the gift fair
Everyone-who’s-anyone in the gift & homewares industry knows it’s THAT time of year again…
This week sees the start of a gift and homewares buying frenzy, with trade-only exhibitions spread across 3 major venues in Melbourne. Hundreds (thousands ?) of wholesalers, importers and designers will showcase their products to retailers, distributors and agents. The main Gift Fair event runs over 5 days from Saturday… it can take that long for some buyers to get around all the halls !
As an added attraction for visitors (and a chance to rest weary feet…), Reed Exhibitions will be hosting free educational sessions each day. Their Retail Hub presentations will offer the “latest tips, advice and case studies on Retail Fundamentals, Customer Service, Visual Merchandising and Social Media”… eleven “retail hub experts” will present a series of informal seminars in the Future Brands Pavilion at the Melbourne Showgrounds.
Headlining the Retail Hub sessions will be Tara Dennis (television design and lifestyle personality) with her tips and trends for the upcoming season, and Debra Templar – also well-known as a leading retail consultant and business coach.
popUPshopsMelbourne (me…Scott Williams…The Pop Up Guy) will be presenting on “Opportunities that POP UP for RETAIL”. The session blurb reads : “Expand your retail experience with pop up shops to gain maximum exposure. Pop up shops can be a great way to reach new customers and trial new concepts… many retailers are applying pop up strategies and enjoying the benefits of short-term installations…”
What – Opportunities that pop up for retail
Where – Future Brands Pavilion, Melbourne Showgrounds
When – 10am Saturday 2nd, 1130am Sunday 3rd and 1130am Tuesday 5th August
Are you attending the Gift Fairs, and keen to hear how pop up shops might work for your business ? Please do come along to the presentations – or just stop by and say hello !
But note : the ‘Fairs are a trade event and all visitors need to be boda-fide, registered buyers of the Gift and Homewares industry (general public are not admitted).
Featured image : Tara Dennis, Retail Hub expert !
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