contact popUPshops today to promote your pop up event or property for lease - contact us here

They’re off and running (it’s time for Melbourne Spring Racing)


The Spring Racing Carnival is underway, and fashions are a-field…

At around 8am today I overheard this conversation in Prahran… a young couple were enjoying the sunshine (and a cigarette), whilst peering through a shopfront at Pran Central. “Is it a pop up shop ?” (he said), “yep – oh look isn’t that that stunning !” (she said… obviously impressed with something she’d just seen inside)

They were looking into the latest pop up appearance by The Eternal Headonist – a shop full of fascinators, hats and accessories for the seriously-sociable and stylish Melbourne race-goer (or for any event – why not flout an original headpiece anywhere you’ll party this spring time…?). The Eternal Headonist was at Pran Central this time last year too – and I know they requested their pop up space well in advance for 2015…


What –    The Eternal Headonist Pop-up

Where –  39 / 220 Commercial Road Prahran (Pran Central)

Open now until Saturday 7th November :

Tuesdays to Fridays 12noon to 6pm

Saturdays 10 to 6pm

Sundays 10 to 4pm

(and some late openings pre-race days, to be announced)


The Eternal Headonist logo The Eternal Headonist pop up Pran Central

images : The Eternal Headonist, Pran Central

featured image : Style requires courage –



There are no responses so far. Be the first to leave one →

Leave your response: