Foodies pop up around Melbourne !
Pop up is not just for fashion, art and giftware – it works well for food products and service too !
One of the clever business concepts we’ve been watching recently is My Other Kitchen – a “kitchen incubator” which provides a shared commercial kitchen for food production and cooking classes… as well as mentoring and consulting services for those starting out in food and catering ventures. Founder Jane DelRosso left the hectic corporate world a few years ago to work in the industry of her passion – helping to nurture aspiring foodies and turn their “delicious dreams into reality” ! Not long ago Jane asked me about the potential and benefits of doing a pop up store… offering an outlet for her clients to sell products but also as a soft launch into retail (and all that goes with it… setting up store, stock, staff, meeting customers)
And so… the Artisan Produce Store will be open again today, featuring the works of some My Other Kitchen clients… The shop has been running a few weeks already – offering a selection of hand-crafted spices, sauces and condiments, cereals, ice creams and confectionery… mainly created in the kitchen out-back !
What – Artisan Produce Store
Where – 9 Nicholson Street Bentleigh
When – Fridays 10am to 7pm, Saturdays 9am to 2pm… ‘till the end of June
This week Jane has also been busy supporting her protégés at the Good Food & Wine Show – another great opportunity to showcase products to thousands of hungry Melbourne visitors (GFWS opens today at 10am, closes Sunday at 5pm)
At Pran Central a couple of guys have opened an empanadas pop-up (empanada is a rolled bread or pastry – baked or fried, stuffed with savoury or sweet fillings). The El Alamo store will be open from 11am daily for around 6 weeks, at 220 Commercial Road Prahran.
A more permanent installation of pop up food is on offer now at 80 Collins Street in the CBD (well, not actually permanent… only there ’til major construction starts on the site later this year). The Rue & Co pop up dining precinct has 3 complimentary food businesses (Greek and Asian-inspired takeaways along-side coffee and pastries), with tables, chairs and benches set on a lawn of fake grass, sparkling lights in the trees – and heaters for winter !
And finally… the site of St.Kilda’s Stokehouse Café is now vacant again. Just this week the marquee housing the pop up café has been removed, leaving the land ready for new building works. Many Melbournians will recall the original, iconic Stokehouse was destroyed by fire back in January this year… within days the owners announced a replacement (see our mention of pop up a la pheonix) – and the temporary structure was soon open for business. The pop up was busy for 3 months (it closed on Mother’s Day May 11th) – but they’ve also just opened another Stokehouse ! The brand-new Stokehouse City will be open 7 days a week for lunch and dinner, at 7 Alfred Place (fine dining upstairs and casual bar / eatery downstairs)
featured image on our home page : Artisan Produce Store
Leave your response: