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A Melbourne landmark… a style-laden destination for pop up retail


Melbourne Central offers many unique CBD experiences – shopping, dining and entertainment – and premium pop up spaces !

It’s been a huge year at Melbourne Central – with 22 new retailers already opened in 2015 and another 11 due to launch before Christmas… including another 2 major international retailers this season (Sephora and MRP). The centre is a major CBD destination, with over 300 stores attracting an average of 139,000 daily visitors through its iconic retail arcades and laneways (and a variety of dining and entertainment precincts)#

Melbourne Central is also a significant force in our local “pop up” economy – launching many of our city’s unique and funky (temporary) activations. Recently the centre has welcomed customers to HoMie (still open on level 2) and St Jerome’s The Hotel (luxury camping under the stars, on the roof… started as a pop up, now staying on into 2016 due to “enormous positive response and strong bookings”#)

The ‘Centre currently offers 2 premium spaces for pop up / short-term activations.

Shot Tower Square is on Level 1 (5x5mtrs) – a high-profile open space with a constant flow of traffic.

The Cube is on Level 2 (4x4mtrs) within the specialty fashion precinct – surrounded by high-end designer labels.


To enquire about availability and rates of pop up spaces at Melbourne Central – contact Linda Julyan via or call (03) 9922 1109.


#source : 28th October 2015


Melbourne Central FI

Melbourne Central pop up leasing

Melbourne Central Shot Tower

Shot Tower Square Melbourne Central

The Cube Melbourne Central

HoMie Melbourne Central 2015

St. Jerome's The Hotel Melbourne Central 2015


images : Melbourne Central pop up spaces, Homie, St Jerome’s The Hotel

One comment to "A Melbourne landmark… a style-laden destination for pop up retail"

  1. Andre 19/04/2016

    Good Afternoon,
    Looking at a new space to sell and stock my Melbourne Based clothing Label André Vidal in our second year in business and are very interested in both the Shot Tower Square and The Cube and would like to inquire about rates for these spaces.


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