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200. Melbourne pops up again with Spring Fashion Week


This weekend (tonight !) sees the start of a very busy time around Melbourne for designers and brands (and everyone-who’s-anyone) in the local fashion scene. Now in its 20th year, the Melbourne Spring Fashion Week (MSFW) promises to be bigger, better and brighter than ever – featuring a number of pop up themes (but be quick… these events are often highly sought-after !)

The MSFW : Opening Night will be a “fashionable” affair, with several of the city’s largest shopping destinations celebrating the first night in style… Emporium, Melbourne Central, The Strand, QV, David Jones and Myer will each host exclusive MSFW offers and events – while the precincts buzz with lively cafes, bars and “roving entertainment”.

On both Sundays of the event, the Emerging Designer Market will pop up again in the MSFW : Hub (as in 2013…) – featuring clothing, jewellery and accessories from our newest (and hottest) fashion designers.

Also returning to MSFW is the team of POP IT – this year will be a collaboration of the ELandTINO and Stella Blache designer labels with two fashion artists – featuring new season’s collections as well as limited edition garments. POP IT are quite expert at pop up… I’ve lost count of how many installations they’ve presented over the past couple of years !

And new for 2014 is the Spring Pop Up Market, curated by the folk at Round She Goes. The market will change a little each day, presenting a variety of stalls with vintage and quality preloved clothing (jewellery and accessories too) – as well as workshops on up-cycling of clothing, DYI nail art, fashion blogging – and coffee “happy hours”.

And another great thing about these pop up events ? They’re all free… no bookings required and no entry fees !


What –   Opening Night @ various venues

When –  Friday 29th August, 5pm to 10pm


What –   Emerging Designer Market @ City Square

When –  Sundays 31st August & 7th September, 10am to 5pm


What –   ELandTINO SS Pop Up Shop @ Fort Delta, 113 Swanston Street

When –  30th August to 6th September, 12pm to 5pm daily


What –   Spring Pop Up Market @ Drill Hall – 26 Therry Street

When –  30th August to 6th September, 9am to 5pm weekends, 8am to 5pm weekdays



POP IT ELandTINO MSFW2014   MSFW 2014      Round She Goes MSFW2014


Featured image :  Melbourne Spring Fashion Week 2014

Other images :      ElandTINO POP IT, Round She Goes Pop Up Market


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