Stella & Minx two
…they’re at it again… (they’ve got the pop-up bug !)
Well, it seems the team at Stella & Minx have seriously caught the pop up bug – ‘coz last week they opened another one… across town at Westfield Doncaster !
I asked them why… and the simple answer is that their customers are loving the experience (and asking for more). Stella & Minx is an established fashion label doing e-commerce and supplying a number of retail stockists across Australia and New Zealand. They’ve had a couple of outlet-style sales in the past… but have never had a shop-front to showcase their own brand, until now…. The initial DFO installation was a bit of a trial – to see if pop up could work for them. And it seems that such positive feedback from their new retail customers has encouraged Stella & Minx to look out for other pop up opportunities.
Yes, it’s been hard work. Finding the location, setting up another store, hiring staff, suddenly managing two stores at once – as well as their regular day-to-day business, creating new ranges, supplying stockists and fulfilling online sales… But when it’s all over (with those 2 stores packed up and everything back to normal….) I’m sure that Stella & Minx will see the benefits… a massive increase in awareness of their label, a healthy database of retail customers and some lovely cash sales !
Last time I said it was pop-up done well… but this time it’s an even-more powerful (and positive) message about the potential of pop-up !
Where – Shop G073A (near Body Shop)
Ground level, Westfield Doncaster
619 Doncaster Road, Doncaster
When – opened last week, until….
9am – 530pm, Monday to Wednesday
9am – 9pm on Friday
9am – 6pm Saturday
10am – 5pm Sunday
Images : Stella & Minx
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