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They answered the Call !

…to join a pop up shop in Melbourne CBD…


A few weeks ago we published our Calling for Collaborators post, offering a unique opportunity for brands to showcase their products at Melbourne Central. Well… the Call to Collaborate worked, and the shop opened at the end of last week !

The concept for this store is to host an initial blend of styles and cultures, but also to introduce other products during the term of the pop up. They’ve launched with four complementary brands…

Bailey Nelson – timeless fashion eyewear

Urban Jin – Nomadic bags and accessories

Hokum – luxurious silk scarves

Prawno Apparel – underwater photography-inspired shirts


There are still opportunities to join in this pop up and JC is keen to hear from other interested poppers (high quality brands, medium price point ) to join his range of eyewear…. apparel, bags, shoes, jewellery and other accessories, even lifestyle products. Still seeking those complementary styles and cultures… with personalities that are maybe a little eccentric, chic… even hipster…


Where : 1st floor of Melbourne Central (Lonsdale St) near David Lawrence, Rhodes & Beckett

When : open now, 7 days a week, through to mid June or…..

Interested ? : contact JC via email, or ‘phone 0424 928 100


images : Pop up store at Melbourne Central, now open




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